January 20, 2020 @ 6:30 pm – January 20, 2020 @ 9:00 pm
Sur Place Media
5585 Avenue du Parc
Montréal, QC H2V 4H2, Montréal
QC H2V 4H2
Sur Place Media
Self-publishing: Prepare, publish, and market your book @ Sur Place Media | Montréal | QC | CA
Whether you want to get your book out, or are looking to build your writing career, self publishing can be the answer – if done right.

In this workshop, aspiring novelists will find inspiration and direction towards a path to guaranteed publication. Veteran writers with manuscripts gathering dust on their drives will come out with a plan to get those books straight to readers. Nonfiction writers will learn how to package and publish their books professionally.

Schedule (4 sessions)

  • Monday, January 20, 6:30 – 9:00pm
  • Monday, January 27, 6:30 – 9:00pm
  • Monday, February 17, 6:30 – 9:00pm
  • Monday, February 24, 6:30 – 9:00pm

The world is changing and so is publishing. Nowadays, self-published titles occupy a great chunk of the book market, allowing many authors to make a living solely from self publishing. It means that there’s a readership and a market for these books, and that choosing to publish your own book doesn’t have to be a lesser option. In many cases, in fact, self publishing can be more advantageous than going with a publisher.

This workshop will be a step-by-step guide on how to self publish professionally. Publishing is a business, and once you make the decision to do it yourself, you need to know where to find the right professionals, resources, and partners for everything: market research, editing, packaging, planning, distribution, and marketing. Each step of the way has its own rules and potential traps, and independent publishing has a few differences from traditional publishing, which we’ll discuss.

You’ll come out of this workshop with a clear path for publication, having received personalized feedback and guidance on your own publishing project. And the most important of all, you’ll hopefully find the inspiration, motivation, and confidence to keep writing more and more, since you’ll know that your books will reach readers.

Workshop plan

Class 1:

  • Overview of self-publishing and its differences from traditional publishing.
  • Self-publishing platforms and retailers and which ones to choose.
  • The importance of author communities and where to find help and resources.
  • Information on editing, cover design, manuscript formatting, publisher accounts, ISBNs etc.
  • Discussing your goals as a writer.

Class 2:

  • How writing and marketing are related. Writing for readers. Understanding genres and genre expectations.
  • Strategies to promote self-published books.
  • Tips about writing, insecurity, and writers block. Books and resources to help you write better.
  • Brainstorming a novel or series (or nonfiction book) or a plan to publish an already existing manuscript.

2-week break: During this period students will conduct research to understand the self-publishing market and their genre. Students will come up with an idea for a new project (book or book series) and a publishing plan for it and/or a publishing plan for an existing manuscript. Your project will be adapted to your goals, skills, and experience level and you’ll get online support and feedback during this time.

Class 3:

  • Promotion tips, essential tools and websites for independent writers, strategies that work, ads, social media, blurbs, reviews.
  • Discussing your projects (new book or series idea and/or publishing plan for existing manuscript).

Class 4:

  • How and where to get audiobooks produced for as little as $0. How to promote audiobooks.
  • Any specific topic that needs more time or that students want to learn more about.
  • Refining and defining your personal projects.
  • Where do we go from here? Your goals as a writer.


Denise Leitao writes as Day Leitao and has published so far 3 novels, 2 novellas, and 4 audiobooks. She makes just enough from her writing to pay her electricity bill, but hey, she makes something and has readers! Having made a few mistakes when first learning how to self-publish, she’d love to help you avoid them and save time, money, and headaches. You can find her at

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